Wednesday, July 13, 2011

PRESS RELEASE: Charlie Sheen Takes On Twitter Challenge By Grieving Mom To Help Sick Babies

CONTACT:


Dawn Williamson
dawn.williamson@cdhsupport.org
919.610.0129



Charlie Sheen Takes On Twitter Challenge By Grieving Mom To Help Sick Babies

The mysterious birth defect, Congenital Diaphragmatic Hernia, harms 1600 babies each year in the U.S. and takes the lives of 800 of these children. Actor Charlie Sheen has stepped in, vowing to help these children by using his social media celebrity to acquire over 25,000 votes in an on-line contest for $250,000.



Raleigh, NC – July 13, 2011 started out like most days for Dawn Williamson. She grabbed a cup of coffee, sat down in front to the computer and started her work for local charity, CHERUBS. Trying to gather votes to win a contest for $250,000, she’s been contacting people on Facebook and Twitter and asking them to vote.

This morning however was different when she noticed actor Charlie Sheen’s tweets popped up on her screen and she took a chance to tweet to him “@charliesheen kind celeb who will take the challenge to get sick babies 25k votes in 1 month for $250k for research? http://www.voteforcherubs.org”

Her efforts paid off and Mr. Sheen accepted the challenge. Tweeting and retweeting for the charity this morning, Mr. Sheen has made it a personal quest to help CHERUBS; “I'm down with Dawn!! @ncdawn RT @cherubs Help critically ill babies with CDH. Take Charlie's challenge to vote! http://bit.ly/odjNUy”

Currently at 3rd place, CHERUBS is a regional finalist in the 2011 Vivint Gives Back Project, a national online campaign that will award $250,000 to the winning non-profit organization, and $100,000 to five regional charities throughout the United States and Canada. Vivint, one of the largest home automation companies in North America, is hosting the second annual campaign, which lets voters nominate, endorse and donate to their favorite local causes.

For the “little charity that could” with an average annual budget of just $35,000, winning $250,000 will go a long way. “50% of money won will go to genetic research of CDH through Mass General’s CDH Research Study. The other 50% will go family support services such as care packages, financial help for families in the hospital and more” says Williamson. Information about the contest and where funds will go can be found at http://www.voteforcherubs.org/

Mrs. Williamson is the Founder and President of CHERUBS, created after the birth of her son, Shane, who was born with CDH. Shane passed away in 1999, at the age of 6 years old. “I’ve been working with other families to stop CDH since 1995 and we are very close to finding the cause of this horrible birth defect. Mr. Sheen’s assistance in raising awareness and research funds could really give us the push we need to be able to save the lives of these children” says Williamson.

Congenital Diaphragmatic Hernia (CDH) is a birth defect that occurs when the diaphragm fails to fully form, allowing the organs to enter the chest cavity and preventing lung growth. Babies born with CDH endure surgeries and long hospitalizations; 50% of babies born with CDH do not survive. CDH affects 1600 babies every year in the United States. The cause is not known and though CDH is as common as Spina Bifida and Cystic Fibrosis, the public is grossly unaware of the defect's existence and the effect on babies.

Voting continues until August 27th. Vote on-line at http://www.voteforcherubs.org/

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About CHERUBS

CHERUBS is a 501- (c)3 organization located in North Carolina. CHERUBS serves families of children and adults born with Congenital Diaphragmatic Hernia (CDH) through research, awareness and support services free to those affected. Founded in 1995, CHERUBS is the world’s first and largest non-profit for Congenital Diaphragmatic Hernia.

About Charlie Sheen

Charlie Sheen is an award winning actor best known for his roles on televisions “Two and a Half Men” and in movies “Red Dawn”, “Wall Street”, “Platoon”, “Ferris Bueller’s Day Off” and the “Hot Shots” movie series. Mr. Sheen is currently one of the world’s most publicized celebrities and social media frontrunners.

About Vivint Gives Back

The Vivint Gives Back Project is a program of Vivint’s philanthropic initiative, Vivint Gives Back, which was created to focus the efforts of the employees at Vivint on banding together to alleviate hardship and restore hope for people in need. Vivint employees have the opportunity to contribute time and resources to service projects ranging from clean-up efforts in the aftermath of the Joplin, Missouri tornado, to providing meals at a Ronald McDonald House and adopting a local elementary school where our employees mentor and tutor students at risk in a long term relationship.

About Vivint

Vivint, Inc. is one of the largest home automation companies in North America. Operating throughout the United States and Canada, the company retains more than 5,000 employees and services close to 500,000 customers. With award-winning customer service and smart technology, Vivint is dedicated to enhancing security, increasing energy efficiency, and creating simple, affordable home automation solutions for its customers. For more information, visit http://www.vivint.com./

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