CHERUBS Partners with Groupon Grassroots for the HOPE Totebag Initiative
CHERUBS Partners with Groupon Grassroots for the HOPE Totebag Initiative
to provide totebag care packages to families either expecting a child
with a congenital diaphragmatic hernia (CDH) or currently have a child in the
hospital with CDH.
Chicago, IL
– Today CHERUBS and Groupon Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon,
announce the launch of a local campaign to raise much needed funds to support
the HOPE Totebag project.
The HOPE
Totebag campaign will be available on the Chicago, IL Groupon Grassroots page
beginning on 23, May and running through 29, May. Utilizing Groupon Grassroots’
collective action model, Groupon subscribers can pledge support for the Hope
Totebag initiative in increments of $10, with each $50 covering the cost of the
totebag care package for 1 family.
“We’re
excited to leverage the collective action model of Groupon Grassroots to raise
support for the HOPE Totebag project,”
said Neil Rubenstein, Illinois Rep for CHERUBS. “We look forward to creating
new awareness for CHERUBS as one of the local organizations in Chicago to be
featured on Groupon Grassroots.”
One hundred
percent of the Groupon Grassroots campaign proceeds will be used to provide much
needed funding to keep this project going.
It costs CHERUBS approximately $50 in product and postage to mail each
totebag. Typically, CHERUBS mails about
30 totebags per month. The totebags
contains items such as blankets, disposable camera, gas cards, and other welcome
items that parents often don’t think about before a lengthy NICU stay. CDH babies can be hospitalized in the NICU
for 6 months or longer.
CHERUBS currently
has over 4,200 members in all 50 states and in over 60 countries. 1 in every 2500 pregnancies results in a CDH
diagnosis. Unfortunately, there are over
52,000 children diagnosed with CDH every year around the world. There is only a 50% survival rate for children
born with this birth defect.
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About CHERUBS
CHERUBS
is the world's first, oldest, and largest CDH non-profit organization. CHERUBS is truly a grassroots organization -
CDH families creating something out of nothing when there was no other CDH group,
information and services in 1995.
CHERUBS was created to make sure that no family endures Congenital
Diaphragmatic Hernia without support or accurate information. For more information on CHERUBS, visit http://www.cherubs-cdh.org.
Groupon
Grassroots, launched in July 2010 in Chicago as G-Team, features local campaigns
nationwide, enabling Groupon followers to do good, have fun, and make a real
impact in their communities. Groupon Grassroots uses collective
action to gather support for worthwhile causes and produce tangible results for
local organizations. To learn more about Groupon Grassroots and how to become a
featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com.
Press Contacts:
CHERUBS
Neil Rubenstein
847.530.6070
|
Groupon
Erin Yeager
312.999.3434
|
Written by Neil Rubenstein
